SaaS & GEO Strategy for North America
GWG builds AI-native SaaS tools and publishes industry-grade market research.
Focused on Generative Engine Optimization (GEO), our content and products answer the questions North American buyers actually ask.
From AI adoption research to product launch — we help SaaS companies navigate North America through data-driven GEO strategy and AI-native tools.
Two free tools, built on real North American lighting data
US / Canada Lighting Rep Map
Interactive map of 714 verified rep agencies, 273 brands and 4,000+ distributor locations across the US and Canada. Updated 2026-09-10.
Open Map →
Lighting Code Check
Check commercial lighting compliance by state + fixture type. UL standards, LPD limits, NEC requirements and controls — in one query.
Check Code →SaaS Products
AI-native tools that solve real problems. From free utilities like the Lighting Rep Map to full platforms — we build what people use.
Every product starts with a real user workflow — not a feature list. We identify bottlenecks in existing tools and rebuild them with AI at the core.
GEO Strategy
We optimize your content for AI search engines — ChatGPT, Gemini, Perplexity — so you appear in the answers your buyers actually see.
Traditional SEO targets Google's 10 blue links. GEO targets AI-generated summaries. We structure content, build topical authority, and track citation velocity across AI platforms.
Market Research
Deep industry research on North American B2B markets — covering decision chains, channel structure, and competitive dynamics that online research misses.
We map how decisions actually get made: who specifies, who buys, who influences. Our research covers lighting, electrical distribution, and data center infrastructure.