📄 Free Whitepaper · June 2026
The State of GEO
in North America 2026
How AI Search Is Rewiring B2B Buying
21-page report with original research, 40+ data sources, and an independent experimental study of the B2B industrial citation gap.
73%
B2B buyers using AI for vendor research
$8.9B
Global GEO market (2024)
78%
Marketers with no GEO strategy
4.3%
B2B industrial domains cited by AI
What you'll learn
- How AI search (ChatGPT, Gemini, Perplexity, Claude) is restructuring B2B discovery
- The measurable ROI of Generative Engine Optimization — including 4.4× to 6.0× conversion rate advantages
- Which industries are moving and which have a first-mover window
- An independent experimental analysis of the cross-platform citation gap in B2B industrial keywords
- A 3-phase GEO playbook with budgets, timelines, and success metrics
What's Inside
📊 The AI Search Revolution
900M ChatGPT users, 64% zero-click rate, 58% CTR decline — the structural shift in search
👥 The B2B Buyer Has Changed
69% switched vendors based on AI; 33% bought from an unknown brand after AI recommendation
🔬 The Science of GEO
KDD 2024 peer-reviewed results: authoritative citations +40.2%, statistics +33.5%, quotes +34.7%
💰 The $8.9B Opportunity
Market projected to reach $73.2B by 2031; 98% of enterprise leaders are investing
🧪 Independent Experiment
20 B2B industrial keywords, 7 data sources: only 4.3% domain overlap between Google and AI
📋 3-Phase GEO Playbook
Timelines, budgets, and KPIs for building AI visibility — from Wikipedia to cross-platform tracking