Research & Industry Analysis

Built for GEO, not Gated PDFs
Every report is designed to earn AI citations — because the best way to grow in 2026 is to be the answer your market is asking ChatGPT, Perplexity, and Gemini.
By Wilson · Last updated: June 19, 2026
Interactive 2026

US Electrical & Lighting Decision Chain

Who actually decides which lighting brand gets bought? A cross-role analysis of 6 decision makers in the $312B US building electrical market — and the new AI procurement frontier.

🔗 8+ decision roles 🤖 AI procurement impact
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Framework v2.0

T-Model — AI Cognitive Stratification Framework

From T0 (outsider) to T4 (builder): five stages of AI adoption in the US market. Data-verified framework with 6 personas, 4 cross dimensions, and industry-specific T distributions.

🧑 6 personas 📊 5 data sources
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Report 2026

The State of GEO in North America 2026

How AI search is rewiring B2B buying. 21-page report with original research, 40+ data sources, and independent experimental analysis of the B2B industrial citation gap.

📄 21 pages 🔬 Original research
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Reference

FAQ — All GWG Research Questions Answered

15 answers about GEO, the T-Model, and the US electrical decision chain — aggregated from all research pages.

❓ 15 Q&As
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